Kitty Gifford
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About ME

I am an experienced non-profit marketing and communications professional with a 15-year track record of facilitating the achievement of communications objectives for educational institutions, scientific endeavors, and non-profit organizations.

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Turn your ideas into actionable communication solutions that inspire action and drive results.

What I Offer

  • Integrated Communications and Marketing:

    My professional approach is rooted in integrated communications and marketing, which I consider the bedrock of any successful endeavor. I have a track record of developing comprehensive communications plans and executing multi-channel marketing campaigns. This unified strategy has consistently maximized impact and engagement, delivering tangible results.

  • Public Engagement with Science:

    As a Course Instructor and Mentor at Cornell University and Shoals Marine Lab, I teach students how to engage audiences using storytelling techniques, covering strategies such as digital media, video, and public science events. Additionally, I spent over 10 years running Science Cabaret, a local science café series that brought scientists and the public together in informal settings to discuss fascinating scientific topics.

  • Science Communication Training:

    I teach an undergraduate course in Applied Science Communication at Cornell University, where students build their science communication “toolbox” by learning how to effectively engage with non-scientific audiences through various mediums. Additionally, I developed and delivered workshops on storytelling and science communication at the Public Communication of Science and Technology Conference, American Chemical Society and ComSciCon-NY, training graduate students and professionals in best practices for communicating complex scientific concepts. My hands-on approach includes practical exercises in digital media, graphic design, and public speaking, ensuring participants gain the skills needed to make their research accessible and engaging.

  • Branding and Positioning

    I specialize in maintaining brand consistency and visibility through tailored and comprehensive strategies. Whether it’s brand development, brand overhauls, or overseeing digital and print strategies, I ensure a cohesive brand presence. My services encompass website development, content management, messaging, and seamless social media integration to strengthen and elevate your brand.

  • Media and Public Relations:

    Across multiple roles, I have developed and executed effective media and public relations strategies that enhance organizational visibility and reputation.

  • Writing:

    As a Communications Consultant, I craft engaging articles, reports, and marketing materials tailored to diverse audiences. My writing skills extend to creating captivating content for digital platforms, ensuring SEO optimization, and maintaining a consistent and engaging voice across all communications.

  • Social Media

    I work closely with clients to create effective business development and social marketing campaigns, consistently ensuring positive media coverage and public relations.

  • Telling Your Story:

    Your story is unique, and I’m here to help you tell it in the most compelling way. With expertise in crafting engaging narratives, I work closely with you to capture the essence of your mission and values.

My Clients Include:

HeatSmart Tompkins logo
New York Soil Health logo
SciComm Minor at Cornell University
Cornell University logo
HeatSmart FLX North logo
HeatSmart CNY logo
Finger Lakes Climate Fund logo
Shoals Marine Lab logo

Get in touch

hello@kittygifford.com

Call Me

Cell: 607-592-3062

Social Media

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© Kitty Gifford 2026
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